Sold Flat

FLAT 67

15 PORTMAN SQUARE, LONDON, GREATER LONDON W1H 6LL

3 beds 79 m² Listed 4 Jul 2018 (-2901d)

£2,150,000

Reduced on 28 Jun 2019

Save

# 3 bedroom apartment for sale (W1H 6LL)

## Property Details

| Key | Value |
|-----|-------|
| Address | FLAT 67, 15 PORTMAN SQUARE, LONDON, GREATER LONDON W1H 6LL |
| Price | £2,150,000 |
| Bedrooms | 3 |
| Last sold | £1,700,000 Jul 2021 |

## Description

The property would make an ideal home based in the centre of London.

_______________________________________________________

15 Portman Square is a highly sought-after purpose-built Art Deco 1930's block situated on the north side of Portman Square. The building has excellent security with 24-hour porters, and residents have access to the private Portman Square gardens, which also include a tennis court. The building benefits from lifts and communal heating and hot water.

Portman Square is positioned to the north of Oxford Street and benefits from an array of local amenities. The world-renowned department store Selfridges is moments away as well as Marks and Spencer's and the shopping along Oxford Street. Michelin starred restaurants in Mayfair and along Park Lane are also a short walk away. Portman Square is on the west side of Marylebone on The Portman Estate and benefits from the boutique shops and local restaurants found in The Portman Village. The open spaces of Hyde Park are a few minutes away.

## Property Photos

- ![Photo](/listings/photos/74336615/513567)
- ![Photo](/listings/photos/74336615/513568)
- ![Photo](/listings/photos/74336615/513570)
- ![Photo](/listings/photos/74336615/513573)
- ![Photo](/listings/photos/74336615/513578)
- ![Photo](/listings/photos/74336615/513579)
- ![Photo](/listings/photos/74336615/513582)

## Floorplans

- ![Floorplan 1](/listings/photos/74336615/513587) - Floorplan 1

## EPC Graphs

- ![EPC 1](/listings/photos/74336615/513591) - EPC 1

## Sales History

*Recorded sales for this property. Data from Land Registry Price Paid.*

| Address | Price | Date | Type |
|---------|-------|------|------|
| 15 FLAT 67 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LL | £1,700,000 | 20/07/2021 | Flat |
| 15 FLAT 67 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LL | £275,000 | 22/02/2000 | Flat |

## Sold Comparables

*Same street and nearby sales within 0.25 miles. Data from Land Registry Price Paid. Last 5 years.*

| Address | Price | Date | Type |
|---------|-------|------|------|
| 15 FLAT 54 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LJ | £2,100,000 | 11/07/2025 | Flat |
| [Same street] 15 FLAT 89 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LL | £1,340,000 | 14/12/2023 | Flat |
| [Same street] 15 FLAT 96 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LL | £1,200,000 | 01/11/2023 | Flat |
| 15 FLAT 3 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LJ | £450,000 | 13/10/2023 | Flat |
| 15 FLAT 26 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LJ | £1,950,000 | 21/07/2023 | Flat |
| [Same street] 15 FLAT 72 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LL | £920,000 | 09/12/2022 | Flat |
| 15 FLAT 29 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LJ | £2,150,000 | 22/07/2022 | Flat |
| 15 FLAT 37 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LJ | £2,000,000 | 01/07/2022 | Flat |
| FITZHARDINGE HOUSE FLAT 57 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LH | £507,000 | 04/03/2022 | Flat |
| 30 APARTMENT 8 PORTMAN CLOSE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6DB | £3,700,000 | 15/12/2021 | Flat |
| FITZHARDINGE HOUSE FLAT 2 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LQ | £1,725,000 | 30/09/2021 | Flat |

**Street average:** £1,153,333 (3 sales)
**Area average:** £1,822,750 (8 sales)

## Price vs local average

*Outcode + property type (HousePrices, last 2 years).*

- **Local average:** £1,848,077 (13 Flat, W1H, 2024–2026)
- **Deviation:** +16.3%

## Rental Range

*ONS Price Index of Private Rents (Westminster). Low / Realistic / Optimistic = conservative / average / best case.*

- **Low:** £2,834/mo
- **Realistic:** £3,149/mo
- **Optimistic:** £3,464/mo

## LHA (Local Housing Allowance)

*VOA 30th percentile rent floor for Central London (Apr 2025 – Mar 2026).*

- **LHA floor (this property size):** £2,154/mo

## 1% Rule

- **Rent ratio:** 0.15% (weak for cashflow)
- **Max investor price (0.8%):** £393,625
- **Target investor price (1%):** £314,900

*Monthly rent ÷ price. 1%+ = strong, 0.8–1% = okay, <0.8% = weak. Max investor price = rent ÷ 0.8% (Stoke-style target). Target investor price = rent ÷ 1% (strong cashflow band). Based on Area rent estimate.*

## Capital growth trend

*Land Registry outcode average from sold prices: last 12 months vs 5y and 10y ago.*

- **5y growth:** -11.3%
- **10y growth:** -42.3%

## House Price Index (HM Land Registry)

*Official index for City of Westminster; Flats and maisonettes series; as of March 2026.*

- **1y growth (index):** -12%
- **5y growth (index):** -21.6%
- **10y growth (index):** -19.6%

## Flood risk

- **Zone:** 1
- **Risk:** Low
- **Source:** Job (default Low)

[Check long-term flood risk (GOV.UK)](https://check-long-term-flood-risk.service.gov.uk/postcode)

Photo 1 Photo 2 Photo 3 Photo 4 Photo 5 Photo 6 Photo 7

/ 7

Property details

Tenure

LEASEHOLD

Floor area

79 m²

Last sold

£1,700,000 Jul 2021

Local average

£1,848,077 (+16.3%)

Deprivation

Decile 8 (26,473 of 33,755)

Street crime

3246 incidents within 1 mile (Apr 2026)

Key features

3 Beds 3 Baths (2 En-suites)
New Interior Designed
Quiet Garden View
24-Hour Porter
Long Lease
Popular Art Deco Mansion Block
Next to Selfridges

Additional details

Garden: Yes

Description

Sole agents Jaffray Estates are proud to bring to market this luxurious newly reconfigured interior designed apartment, offering a modern standard of living with en-suite bathrooms. The apartment is exceptionally quiet, overlooking a small private garden on the west side of 15 Portman Square.

The property would make an ideal home based in the centre of London.
_______________________________________________________

15 Portman Square is a highly sought-after purpose-built Art Deco 1930's block situated on the north side of Portman Square. The building has excellent security with 24-hour porters, and residents have access to the private Portman Square gardens, which also include a tennis court. The building benefits from lifts and communal heating and hot water.

Portman Square is positioned to the north of Oxford Street and benefits from an array of local amenities. The world-renowned department store Selfridges is moments away as well as Marks and Spencer's and the shopping along Oxford Street. Michelin starred restaurants in Mayfair and along Park Lane are also a short walk away. Portman Square is on the west side of Marylebone on The Portman Estate and benefits from the boutique shops and local restaurants found in The Portman Village. The open spaces of Hyde Park are a few minutes away.

Listed by

London

Jaffray Estates Ltd

Reference: 74336615

EPC Rating & Upgrade Cost

Fetching EPC data… Refresh this page in a moment.

Flood risk

Zone: 1

Risk: Low

Job (default Low)

Floorplans

Floorplan 1

EPC Graphs

EPC 1

Price history

518% since 2000

Event	Date	Price	% change
Sold	20/07/2021 (4 years ago)	£1,700,000	+518.2%
Sold	22/02/2000 (26 years ago)	£275,000	—

Source: HM Land Registry Price Paid Data. Crown copyright.

Sold Comparables

Same street and nearby sales within 0.25 miles (last 5 years). Data from Land Registry Price Paid.

Address	Price	Date	Type
15 FLAT 54 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LJ	£2,100,000	11/07/2025	Flat
Same street 15 FLAT 89 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LL	£1,340,000	14/12/2023	Flat
Same street 15 FLAT 96 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LL	£1,200,000	01/11/2023	Flat
15 FLAT 3 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LJ	£450,000	13/10/2023	Flat
15 FLAT 26 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LJ	£1,950,000	21/07/2023	Flat
Same street 15 FLAT 72 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LL	£920,000	09/12/2022	Flat
15 FLAT 29 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LJ	£2,150,000	22/07/2022	Flat
15 FLAT 37 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LJ	£2,000,000	01/07/2022	Flat
FITZHARDINGE HOUSE FLAT 57 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LH	£507,000	04/03/2022	Flat
30 APARTMENT 8 PORTMAN CLOSE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6DB	£3,700,000	15/12/2021	Flat
FITZHARDINGE HOUSE FLAT 2 PORTMAN SQUARE, LONDON, CITY OF WESTMINSTER, GREATER LONDON, W1H 6LQ	£1,725,000	30/09/2021	Flat

Street average: £1,153,333 (3 sales)

Area average: £1,822,750 (8 sales)

Capital growth trend

Land Registry outcode average: last 12 months vs 5y and 10y ago (from sold prices).

5y growth -11.3%

10y growth -42.3%

House Price Index (HM Land Registry — official index, not sold-price averages): City of Westminster. Series: Flats and maisonettes. As of March 2026.

1y (index) -12%

5y (index) -21.6%

10y (index) -19.6%

Company ownership

Registered legal owner is a company.

Company-owned (UK company) Company-owned (Overseas company)

Company: WILLOWGREEN PORTMAN SQUARE LIMITED (2247192)

Rental Range

Estimated market rent for Westminster. Low = conservative, Realistic = average, Optimistic = best case.

Low £2,834/mo

Realistic £3,149/mo

Optimistic £3,464/mo

Based on Local Authority from postcode lookup → Westminster.

LHA (30th percentile) floor for Central London: £2,154/mo (Apr 2025 – Mar 2026)

Location

Map view View on Google Maps View on OpenStreetMap Street View W1H 6LL

Nearby

Nearest stations, universities and amenities (distance from property).

Type	Name	Distance
Shop	Sharps	0.0 miles
Bus stop	Portman Square	0.1 miles
Shop	Fired Earth	0.1 miles
Bus stop	George Street	0.1 miles
Train station	Marble Arch	0.2 miles
Train station	Bond Street	0.3 miles
University	LBS Behaviour Lab	0.7 miles
Hospital	The Portland Hospital	0.7 miles
Hospital	National Hospital for Neurology and Neurosurgery at Cleveland Street	0.8 miles
University	Department of Geography	1.1 miles

Street-level crime

Category	Count
Theft from the person	714
Other theft	573
Shoplifting	432
Anti-social behaviour	402
Violence and sexual offences	379
Drugs	221
Public order	110
Robbery	109
Burglary	97
Vehicle crime	75
Criminal damage and arson	57
Bicycle theft	40
Other crime	19
Possession of weapons	18
Total incidents	3246

Within 1 mile during Apr 2026. Source: data.police.uk (England & Wales).

Schools nearby

Nearest open schools with Ofsted ratings (England). Closed schools are not shown. Data from Get Information about Schools and Ofsted.

Name	Type	Distance	Ofsted
St Vincent's Catholic Primary School	Primary	0.2 miles	Outstanding — 4 Feb 2024
Wetherby Preparatory School	Other	0.2 miles	— (No rating)
Halcyon London International School	Other	0.3 miles	Outstanding — 27 May 2020
Wetherby Senior School	Other	0.3 miles	— (No rating)
Sylvia Young Theatre School	Other	0.3 miles	— (No rating)

Rental Comparables

Rental listings exist nearby, but none matched the 3-bedroom count for this property.

Rent-driven metrics

Based on Area rent estimate.

Rent ratio 0.15%

Max investor price (0.8%) £393,625

Target investor price (1%) £314,900

Rent ratio — Monthly rent ÷ purchase price (1% rule). 1%+ = strong, 0.8–1% = okay, <0.8% = weak for cashflow.
Max investor price — Rent ÷ 0.8%; the price at which rent would be 0.8% of price (Stoke-style target).
Target investor price — Rent ÷ 1%; the price at which rent would be 1% of price (strong cashflow band).
Gross yield — Annual rent as % of purchase price (no costs).