Sold STC Flat

FIRST FLOOR FLAT

14 ELSHAM ROAD, LONDON, GREATER LONDON W14 8HA

2 beds 1 baths 61 m² Listed 10 Mar 2025 (-498d)

£625,000

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# 2 bedroom flat for sale (W14 8HA)

## Property Details

| Key | Value |
|-----|-------|
| Address | FIRST FLOOR FLAT, 14 ELSHAM ROAD, LONDON, GREATER LONDON W14 8HA |
| Price | £625,000 |
| Bedrooms | 2 |
| Bathrooms | 1 |
| Council tax | D |
| Last sold | £605,375 Jul 2025 |

## Description

**SUMMARY**

A beautifully presented first floor apartment situated on Elsham Road. The property comprises of two double bedrooms, large open plan kitchen/diner and a superb family bathroom. The property is in great condition along with having well maintained communal areas.

**DESCRIPTION**

Nestled on the borders of Holland Park and within the Royal Borough of Kensington and Chelsea this apartment is an ideal purchase for a wide range of buyers, from investors to first time buyers and professionals alike.

Elsham Road is a very sought after tree lined street close to many amenities in Holland Park, High Street Kensington and Westfield Shopping Centre. The green space of Holland Park is nearby only half a mile walk away. There are excellent transport links under half a mile away with Kensington Olympia (Overground line) and Shepherds Bush station (Overground & Central line).

Lease details are currently being compiled.  For further information please contact the branch.  Please note additional fees could be incurred for items such as leasehold packs.

1. MONEY LAUNDERING REGULATIONS: Intending purchasers will be asked to produce identification documentation at a later stage and we would ask for your co-operation in order that there will be no delay in agreeing the sale.

2. General: While we endeavour to make our sales particulars fair, accurate and reliable, they are only a general guide to the property and, accordingly, if there is any point which is of particular importance to you, please contact the office and we will be pleased to check the position for you, especially if you are contemplating travelling some distance to view the property.

3. The measurements indicated are supplied for guidance only and as such must be considered incorrect.

4. Services: Please note we have not tested the services or any of the equipment or appliances in this property, accordingly we strongly advise prospective buyers to commission their own survey or service reports before finalising their offer to purchase.

5. THESE PARTICULARS ARE ISSUED IN GOOD FAITH BUT DO NOT CONSTITUTE REPRESENTATIONS OF FACT OR FORM PART OF ANY OFFER OR CONTRACT. THE MATTERS REFERRED TO IN THESE PARTICULARS SHOULD BE INDEPENDENTLY VERIFIED BY PROSPECTIVE BUYERS OR TENANTS. NEITHER SEQUENCE (UK) LIMITED NOR ANY OF ITS EMPLOYEES OR AGENTS HAS ANY AUTHORITY TO MAKE OR GIVE ANY REPRESENTATION OR WARRANTY WHATEVER IN RELATION TO THIS PROPERTY.

## Property Photos

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## Floorplans

- ![Floorplan 1](/listings/photos/159212567/1144360) - Floorplan 1

## EPC Graphs

- ![EPC](/listings/photos/159212567/1144361) - EPC

## FENSA Certificates

This property has 1 FENSA certificate(s) on record.

### FENSA Certificate #1573401
- **Address:** 14 Elsham Road, London, W14 8HA
- **Certificate Issued:** 22/03/2004
- **Work Completed:** 10/02/2004
- **Items:** 2 window(s)

## Sales History

*Recorded sales for this property. Data from Land Registry Price Paid.*

| Address | Price | Date | Type |
|---------|-------|------|------|
| 14 FIRST FLOOR FLAT ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA | £605,375 | 18/07/2025 | Flat |

## Sold Comparables

*Same street and nearby sales within 0.25 miles. Data from Land Registry Price Paid. Last 5 years.*

| Address | Price | Date | Type |
|---------|-------|------|------|
| 95 FLAT 10 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NP | £355,000 | 07/01/2026 | Flat |
| 63 FLAT 1 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NR | £267,500 | 18/12/2025 | Flat |
| 67B ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HD | £560,000 | 12/12/2025 | Flat |
| 27 5 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NS | £352,500 | 10/12/2025 | Flat |
| 114 FLAT 6 HOLLAND ROAD, HOLLAND PARK, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8BD | £188,000 | 08/12/2025 | Flat |
| 99 FLAT 9 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NP | £372,500 | 28/11/2025 | Flat |
| 65 FLAT 4 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NR | £842,500 | 28/11/2025 | Flat |
| 138 FLAT 10 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NL | £375,000 | 19/09/2025 | Flat |
| 72C FLAT SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NJ | £672,000 | 15/09/2025 | Flat |
| 74 FLAT 2 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NJ | £635,000 | 22/08/2025 | Flat |
| 110 SECOND FLOOR FLAT SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NJ | £1,500,000 | 19/02/2025 | Flat |
| 19 FIRST FLOOR FLAT LOWER ADDISON GARDENS, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8BG | £880,000 | 10/11/2023 | Flat |
| 46 FLAT 2 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NH | £315,000 | 06/09/2023 | Flat |
| 31 FLAT 3 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NS | £660,000 | 31/08/2023 | Flat |
| 32 FIRST FLOOR FLAT SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NH | £650,000 | 31/07/2023 | Flat |
| 72E SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NJ | £375,000 | 30/06/2023 | Flat |
| 83 FIRST FLOOR FLAT ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HH | £695,000 | 23/06/2023 | Flat |
| 31 FLAT 2 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NS | £700,000 | 06/06/2023 | Flat |
| 138 FLAT 1 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NL | £305,000 | 30/05/2023 | Flat |
| 40 FLAT 1 ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HB | £885,000 | 26/05/2023 | Flat |
| [Same street] 21 FLAT 5 ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA | £635,000 | 28/09/2022 | Flat |
| [Same street] 5 FIRST FLOOR FLAT ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA | £470,000 | 26/08/2022 | Flat |
| [Same street] 16B ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA | £625,000 | 17/08/2022 | Flat |
| [Same street] 9 FLAT 4 ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA | £985,000 | 16/06/2022 | Flat |
| [Same street] 16 ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA | £50,000 | 13/06/2022 | Other |
| [Same street] 9 FLAT 1 ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA | £625,000 | 28/03/2022 | Flat |
| [Same street] 9 FLAT 3 ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA | £482,000 | 20/01/2022 | Flat |
| [Same street] 9 FLAT 2 ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA | £500,000 | 29/07/2021 | Flat |

**Street average:** £546,500 (8 sales)
**Area average:** £579,250 (20 sales)

## Price vs local average

*Outcode + property type (HousePrices, last 2 years).*

- **Local average:** £730,985 (102 Flat, W14, 2024–2026)
- **Deviation:** -14.5%

## Rental Range

*ONS Price Index of Private Rents (Kensington and Chelsea). Low / Realistic / Optimistic = conservative / average / best case.*

- **Low:** £3,232/mo
- **Realistic:** £3,591/mo
- **Optimistic:** £3,950/mo

## LHA (Local Housing Allowance)

*VOA 30th percentile rent floor for Stevenage & North Herts (Apr 2025 – Mar 2026).*

- **LHA floor (this property size):** £972/mo

## Rental Comparables

*Residential lets from OpenRent and Rightmove for the area (same bedroom count). Use to validate rent estimates. Student lets are excluded.*

| Title | Rent | Beds | Distance | As seen on |
|------|------|------|------|------|
| 2 Bed Flat, Holland Road, W14 | £5,600/mo | 2 | 0.23 miles | OpenRent |
| 2 Bed Flat, Manston House, W14 | £2,800/mo | 2 | 0.28 miles | OpenRent |
| 2 Bed Flat, Kensington High St, W14 | £3,175/mo | 2 | 0.34 miles | OpenRent |

**Average rent: £3,858/mo (3 listings)**

## 1% Rule

- **Rent ratio:** 0.51% (weak for cashflow)
- **Max investor price (0.8%):** £396,875
- **Target investor price (1%):** £317,500

*Monthly rent ÷ price. 1%+ = strong, 0.8–1% = okay, <0.8% = weak. Max investor price = rent ÷ 0.8% (Stoke-style target). Target investor price = rent ÷ 1% (strong cashflow band). Based on OpenRent comparables.*

## Rent-driven metrics

*Based on OpenRent comparables (median £3,175/mo).*

- **Gross yield:** 6.1%
- **Cost-to-rent:** 16.4×
- **Monthly cashflow:** £371/mo (75% LTV, 3.95% APR (5yr fixed), 25yr term)
- **Cash-on-cash ROI:** 2.5%

*Gross yield = annual rent as % of price (no costs). Cost-to-rent = price ÷ annual rent (from OpenRent comparables); under 14× = strong, 14–16× = acceptable, 17×+ = compressed. Cashflow = rent − mortgage − 10% maintenance − £25/mo compliance; assumes 75% LTV, 3.95% APR (5yr fixed), 25yr term. ROI = annual profit ÷ cash in (deposit + 4% purchase costs).*

## Capital growth trend

*Land Registry outcode average from sold prices: last 12 months vs 5y and 10y ago.*

- **5y growth:** 8.7%
- **10y growth:** -18.4%

## House Price Index (HM Land Registry)

*Official index for Kensington and Chelsea; Flats and maisonettes series; as of April 2026.*

- **1y growth (index):** -9%
- **5y growth (index):** -4.2%
- **10y growth (index):** -12.3%

## Flood risk

- **Zone:** 1
- **Risk:** Low
- **Source:** Job (default Low)

[Check long-term flood risk (GOV.UK)](https://check-long-term-flood-risk.service.gov.uk/postcode)

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Property details

Tenure

LEASEHOLD (109 years remaining on lease)

Floor area

61 m²

Council tax band

Last sold

£605,375 Jul 2025

Local average

£730,985 (-14.5%)

Deprivation

Decile 6 (19,358 of 33,755)

Street crime

1632 incidents within 1 mile (May 2026)

Key features

Period Property
K&C Borough
Quiet Residential Street
Great condition
2 double bedrooms
First Floor

Description

SUMMARY
A beautifully presented first floor apartment situated on Elsham Road. The property comprises of two double bedrooms, large open plan kitchen/diner and a superb family bathroom. The property is in great condition along with having well maintained communal areas.

DESCRIPTION
Nestled on the borders of Holland Park and within the Royal Borough of Kensington and Chelsea this apartment is an ideal purchase for a wide range of buyers, from investors to first time buyers and professionals alike.

Elsham Road is a very sought after tree lined street close to many amenities in Holland Park, High Street Kensington and Westfield Shopping Centre. The green space of Holland Park is nearby only half a mile walk away. There are excellent transport links under half a mile away with Kensington Olympia (Overground line) and Shepherds Bush station (Overground & Central line).

Lease details are currently being compiled. For further information please contact the branch. Please note additional fees could be incurred for items such as leasehold packs.

1. MONEY LAUNDERING REGULATIONS: Intending purchasers will be asked to produce identification documentation at a later stage and we would ask for your co-operation in order that there will be no delay in agreeing the sale.
2. General: While we endeavour to make our sales particulars fair, accurate and reliable, they are only a general guide to the property and, accordingly, if there is any point which is of particular importance to you, please contact the office and we will be pleased to check the position for you, especially if you are contemplating travelling some distance to view the property.
3. The measurements indicated are supplied for guidance only and as such must be considered incorrect.
4. Services: Please note we have not tested the services or any of the equipment or appliances in this property, accordingly we strongly advise prospective buyers to commission their own survey or service reports before finalising their offer to purchase.
5. THESE PARTICULARS ARE ISSUED IN GOOD FAITH BUT DO NOT CONSTITUTE REPRESENTATIONS OF FACT OR FORM PART OF ANY OFFER OR CONTRACT. THE MATTERS REFERRED TO IN THESE PARTICULARS SHOULD BE INDEPENDENTLY VERIFIED BY PROSPECTIVE BUYERS OR TENANTS. NEITHER SEQUENCE (UK) LIMITED NOR ANY OF ITS EMPLOYEES OR AGENTS HAS ANY AUTHORITY TO MAKE OR GIVE ANY REPRESENTATION OR WARRANTY WHATEVER IN RELATION TO THIS PROPERTY.

Listed by

West Kensington

Sequence (UK) Limited - Connells

Reference: 159212567

EPC Rating & Upgrade Cost

Fetching EPC data… Refresh this page in a moment.

Flood risk

Zone: 1

Risk: Low

Job (default Low)

Floorplans

Floorplan 1

EPC Graphs

EPC

FENSA Certificates

This property has 1 FENSA certificate(s) on record, indicating window/door installations by FENSA-approved installers.

FENSA Certificate #1573401

Property Details

Street: 14 Elsham Road

Town: London

Postcode: W14 8HA

Installation Details

Items: 2 windows

Certificate Issued: 22/03/2004

Work Completed: 10/02/2004

This certificate data was retrieved from FENSA's database

What is FENSA? FENSA (Fenestration Self-Assessment Scheme) is a government-authorised scheme that monitors building regulation compliance for replacement windows and doors. Certificates indicate that work was completed by FENSA-approved installers.

Price history

Event	Date	Price	% change
Sold	18/07/2025 (1 year ago)	£605,375	—

Source: HM Land Registry Price Paid Data. Crown copyright.

Sold Comparables

Same street and nearby sales within 0.25 miles (last 5 years). Data from Land Registry Price Paid.

Address	Price	Date	Type
95 FLAT 10 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NP	£355,000	07/01/2026	Flat
63 FLAT 1 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NR	£267,500	18/12/2025	Flat
67B ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HD	£560,000	12/12/2025	Flat
27 5 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NS	£352,500	10/12/2025	Flat
114 FLAT 6 HOLLAND ROAD, HOLLAND PARK, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8BD	£188,000	08/12/2025	Flat
99 FLAT 9 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NP	£372,500	28/11/2025	Flat
65 FLAT 4 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NR	£842,500	28/11/2025	Flat
138 FLAT 10 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NL	£375,000	19/09/2025	Flat
72C FLAT SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NJ	£672,000	15/09/2025	Flat
74 FLAT 2 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NJ	£635,000	22/08/2025	Flat
110 SECOND FLOOR FLAT SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NJ	£1,500,000	19/02/2025	Flat
19 FIRST FLOOR FLAT LOWER ADDISON GARDENS, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8BG	£880,000	10/11/2023	Flat
46 FLAT 2 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NH	£315,000	06/09/2023	Flat
31 FLAT 3 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NS	£660,000	31/08/2023	Flat
32 FIRST FLOOR FLAT SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NH	£650,000	31/07/2023	Flat
72E SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NJ	£375,000	30/06/2023	Flat
83 FIRST FLOOR FLAT ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HH	£695,000	23/06/2023	Flat
31 FLAT 2 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NS	£700,000	06/06/2023	Flat
138 FLAT 1 SINCLAIR ROAD, LONDON, HAMMERSMITH AND FULHAM, GREATER LONDON, W14 0NL	£305,000	30/05/2023	Flat
40 FLAT 1 ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HB	£885,000	26/05/2023	Flat
Same street 21 FLAT 5 ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA	£635,000	28/09/2022	Flat
Same street 5 FIRST FLOOR FLAT ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA	£470,000	26/08/2022	Flat
Same street 16B ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA	£625,000	17/08/2022	Flat
Same street 9 FLAT 4 ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA	£985,000	16/06/2022	Flat
Same street 16 ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA	£50,000	13/06/2022	Other
Same street 9 FLAT 1 ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA	£625,000	28/03/2022	Flat
Same street 9 FLAT 3 ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA	£482,000	20/01/2022	Flat
Same street 9 FLAT 2 ELSHAM ROAD, LONDON, KENSINGTON AND CHELSEA, GREATER LONDON, W14 8HA	£500,000	29/07/2021	Flat

Street average: £546,500 (8 sales)

Area average: £579,250 (20 sales)

Capital growth trend

Land Registry outcode average: last 12 months vs 5y and 10y ago (from sold prices).

5y growth 8.7%

10y growth -18.4%

House Price Index (HM Land Registry — official index, not sold-price averages): Kensington and Chelsea. Series: Flats and maisonettes. As of April 2026.

1y (index) -9%

5y (index) -4.2%

10y (index) -12.3%

Company ownership

Registered legal owner is a company.

Company-owned (UK company)

Company: ELSHAM ROAD LIMITED (06722737)

Rental Range

Estimated market rent for Kensington and Chelsea. Low = conservative, Realistic = average, Optimistic = best case.

Low £3,232/mo

Realistic £3,591/mo

Optimistic £3,950/mo

Based on Local Authority from postcode lookup → Kensington and Chelsea.

LHA (30th percentile) floor for Stevenage & North Herts: £972/mo (Apr 2025 – Mar 2026)

Location

Map view View on Google Maps View on OpenStreetMap Street View W14 8HA

Nearby

Nearest stations, universities and amenities (distance from property).

Type	Name	Distance
Bus stop	Russell Gardens	0.0 miles
Shop	Kensington Dry Cleaners	0.1 miles
Shop	Philip Burke Antiques	0.1 miles
Train station	Kensington (Olympia)	0.3 miles
Train station	Shepherd's Bush	0.4 miles
University	Scale Space White City	1.1 miles
University	BIMM Institute London	1.6 miles
Hospital	Bridge Lane Health Centre	2.7 miles
Hospital	The Portland Hospital	3.3 miles

Street-level crime

Category	Count
Anti-social behaviour	384
Violence and sexual offences	366
Shoplifting	261
Other theft	157
Public order	105
Vehicle crime	85
Theft from the person	74
Burglary	66
Drugs	55
Bicycle theft	35
Robbery	18
Other crime	15
Possession of weapons	9
Criminal damage and arson	2
Total incidents	1632

Within 1 mile during May 2026. Source: data.police.uk (England & Wales).

Schools nearby

Nearest open schools with Ofsted ratings (England). Closed schools are not shown. Data from Get Information about Schools and Ofsted.

Name	Type	Distance	Ofsted
St Mary's Catholic Primary School	Primary	0.2 miles	Good — 11 Dec 2014
The Cardinal Vaughan Memorial RC School	Secondary	0.2 miles	Outstanding — 17 Jan 2022
Addison Primary School	Primary	0.3 miles	Good — 4 Nov 2011
SIAL	Other	0.4 miles	Good — 25 May 2023
Norland Place School	Other	0.4 miles	— (No rating)

Rental Comparables

Residential lets from OpenRent and Rightmove for the area (same bedroom count). Use to validate rent estimates. Student lets are excluded.

Title	Rent	Beds	Distance	As seen on
2 Bed Flat, Holland Road, W14	£5,600/mo	2	0.23 miles	OpenRent
2 Bed Flat, Manston House, W14	£2,800/mo	2	0.28 miles	OpenRent
2 Bed Flat, Kensington High St, W14	£3,175/mo	2	0.34 miles	OpenRent

Average rent: £3,858/mo (3 listings)

Rent-driven metrics

Based on OpenRent comparables.

Rent ratio 0.51%

Max investor price (0.8%) £396,875

Target investor price (1%) £317,500

Gross yield 6.1%

Cost-to-rent ratio 16.4×

Monthly cashflow £371/mo 75% LTV, 3.95% APR (5yr fixed), 25yr term

Cash-on-cash ROI 2.5%

Rent ratio — Monthly rent ÷ purchase price (1% rule). 1%+ = strong, 0.8–1% = okay, <0.8% = weak for cashflow.
Max investor price — Rent ÷ 0.8%; the price at which rent would be 0.8% of price (Stoke-style target).
Target investor price — Rent ÷ 1%; the price at which rent would be 1% of price (strong cashflow band).
Gross yield — Annual rent as % of purchase price (no costs).
Cost-to-rent — Price ÷ annual rent (from OpenRent comparables). Under 14× = strong, 14–16× = acceptable, 17×+ = compressed.
Cashflow — Rent minus mortgage, 10% maintenance, £25/mo compliance. Assumes 75% LTV, 3.95% APR (5yr fixed), 25yr term.
ROI — Annual profit ÷ cash in (deposit + 4% purchase costs).