Sold STC Flat

FLAT 10

ASHFIELD HOUSE, BAYSHILL LANE, CHELTENHAM, GLOUCESTERSHIRE GL50 3AX

2 beds 2 baths 1,055 sq ft Listed 15 Aug 2025 (-340d)

£550,000

Guide Price

Reduced on 24 Sep 2025

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Photo 1 Sitting / Dining Room Sitting Room Dining Area Principal Bedroom Suite Bedroom Two Kitchen Photo 8 En Suite Photo 10 Photo 11 En bloc Garage (first from left) Photo 13 Photo 14

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Property details

Tenure

SHARE_OF_FREEHOLD

Floor area

98 m²

Council tax band

E

EPC rating

C

Year built

England and Wales: 1996-2002

Last sold

£535,000 Mar 2026

Price per m²

£5,612/m²

Local average

£304,705 (+80.5%)

Deprivation

Decile 7 (22,008 of 33,755)

Street crime

7 incidents within 1 mile (May 2026)

Key features

  • Stunning elevated ground floor apartment in an upmarket Berkeley Homes Group development with no onward chain.
  • Highly sought-after central Cheltenham address, a short stroll from Montpellier’s boutique shops, fine dining and beautiful gardens.
  • Stylishly updated interior, fully redecorated in 2023 with new carpets and flooring throughout.
  • Elegant living / dining room with three sash windows looking out over the communal gardens and leafy Regency surroundings.
  • Well equipped kitchen with NEFF appliances including hob, oven and microwave.
  • Two light and spacious en suite double bedrooms. Guest cloakroom.
  • Private garage and additional visitor parking. Beautiful communal gardens and grounds.
  • Secure community with an electric gated entrance, entry phone system and intruder alarm. Ideal for a 'lock up and leave' lifestyle.
  • Share of freehold. 972 years remaining on lease. Zero ground rent. Service charge applies.
  • All mains services. Gas-fired central heating to radiators. NB Ashfield House has a 'no pets' policy.

Additional details

Electricity
Mains supply
Water
Mains supply
Sewerage
Mains supply
Heating
Gas central
Parking
Yes
Garden
Yes
Listed property
No
Restrictions
Yes
Required access
No
Rights of way
No
Flooded in last 5 years
No
Flood defences
No

Description

A spacious and elegant raised ground floor apartment with a garage set within an exclusive development in a premier central Cheltenham address.
Regency Style, Modern Comfort — A Rare Town Centre Gem
Perfectly placed between Montpellier and The Promenade - Cheltenham’s most refined and sought-after neighbourhoods - Flat 10, Ashfield House offers the rare combination of classical proportions with the convenience of modern design. This two-bedroom, two-ensuite apartment sits on the raised ground floor of a handsome Regency-inspired development by Beaufort Western (part of the Berkeley Group), offering over 1,000 square feet of bright, well-balanced living space in a secure gated setting with its own garage.
Positioned just off Bayshill Lane behind electric vehicle and pedestrian gates, the apartment enjoys an exclusive setting with leafy surroundings featuring beautiful Regency architecture. The well-tended communal gardens and grounds at this tasteful development are immaculately presented, giving a real sense of arrival. Montpellier and the vibrant heart of Cheltenham.
A Grand Entrance and Flowing Layout
The communal entrance hall is smart and immaculately maintained, hinting at the care and quality that continues throughout. Step into Flat 10’s private hallway and you’re immediately greeted by a sense of space, light, and thoughtful design. The wide corridor runs the full length of the apartment, punctuated by practical touches: a generous storage cupboard, a modern video entry system, and newly fitted flooring that ties the interiors together in quiet harmony.
A Light-Filled Drawing Room with Garden Views
At the heart of this home lies its most spectacular space — the large sitting and dining room. Awash with natural light from its floor-to-ceiling sash windows, the room faces the landscaped communal gardens and the elegant curve of Bayshill Road beyond. This is a room made for lingering — bright and characterful during the day, cosy and elegant in the evening. It’s easy to imagine both entertaining friends here and enjoying quiet moments with a book and a glass of wine as the seasons change outside.
A Well-Equipped Kitchen for Modern Living
The separate kitchen is a joy for cooks and hosts alike. While the cabinetry dates from the property’s construction in 1998, the space has been stylishly updated with a suite of new Neff appliances in 2023, including a hob, oven, microwave, cooker hood, dishwasher, washing machine, and tumble dryer — all seamlessly integrated into ample base and wall cupboards with a composite worktop. Whether preparing something simple or indulging in a dinner party, the kitchen is well-positioned for both practicality and pleasure.
Two Spacious Ensuite Bedrooms
The apartment offers two comfortable double bedrooms, both complete with ensuite facilities — an ideal arrangement for couples, guests, or visiting family. The principal bedroom is a true sanctuary: generously proportioned, flooded with natural light, and offering a calming canvas to make your own. The second bedroom is equally welcoming, making an excellent guest room, home office, or occasional retreat. Bathrooms date to the original build but remain in good condition and are fully functional.
Secure, Quiet and Exceptionally Maintained
Built in 1998 and lovingly cared for since, the apartment was recently redecorated throughout (2023) and benefits from new carpets and flooring. The sash windows have been draughtproofed to combine period style charm with modern efficiency, while the gas boiler — replaced within the last five years and most recently serviced in November 2024 — sits neatly in a dedicated cupboard alongside the consumer unit. The property includes a burglar alarm system, an entry phone, and a secure garage for peace of mind.
Outside, the shared gardens are maintained under a comprehensive programme by Cambray Property Management (annual service charge £3,184.16). Two visitor spaces are available for visitors and the entire driveway and paths were resurfaced in June 2025. The apartment is connected to mains gas and drainage and has strong mobile signal throughout.
A Location to Fall in Love With
Ashfield House couldn’t be better placed to enjoy Cheltenham’s vibrant lifestyle. Whether it’s walking to brunch at No.131, strolling to the festivals in Montpellier Gardens, or taking in a show at the Town Hall or the Everyman Theatre, everything that makes this Regency town so special is right on your doorstep.
This is more than an apartment — it’s an opportunity to own a slice of elegant Cheltenham life, with none of the usual compromises. Space, light, security, parking, and position — Flat 10 delivers it all.
EPC Rating: C

Listed by

Stowhill Estates Frilford

Stowhill Estates Ltd

Reference: 165811253

EPC Rating & Upgrade Cost

Current rating: C

Potential rating: B

Inspection date: 30/11/2022

Expiry date: 29/11/2032

Current heating cost: £319/year

Potential heating cost: £256/year

Est. upgrade cost to C: £5,000

Recommendations

  • Draughtproof single-glazed windows (£80 - £120)
  • Replace single glazed windows with low-E double glazing (£3,300 - £6,500)

View full EPC on gov.uk

Flood risk

Zone: 1

Risk: Low

Job (default Low)

Floorplans

All

All

EPC Graphs

EPC 1

EPC 1

Price history

Event Date Price % change
Sold 13/03/2026 (4 months ago) £535,000

Source: HM Land Registry Price Paid Data. Crown copyright.

Sold Comparables

Same street and nearby sales within 0.25 miles (last 5 years). Data from Land Registry Price Paid.

Address Price Date Type
PEMBURY 2 LANSDOWN CRESCENT, CHELTENHAM, GLOUCESTERSHIRE, GL50 2JX £168,000 28/11/2025 Flat
10 FLAT 5 QUEENS PARADE, CHELTENHAM, GLOUCESTERSHIRE, GL50 3BB £685,000 31/07/2025 Flat
ASHFIELD HOUSE FLAT 21 BAYSHILL LANE, CHELTENHAM, GLOUCESTERSHIRE, GL50 3AX £795,000 19/12/2023 Flat
ASHFIELD HOUSE FLAT 15 BAYSHILL LANE, CHELTENHAM, GLOUCESTERSHIRE, GL50 3AX £675,000 09/06/2023 Flat
ASHFIELD HOUSE FLAT 5 BAYSHILL LANE, CHELTENHAM, GLOUCESTERSHIRE, GL50 3AX £410,000 03/01/2023 Flat
7 FLAT 2 ROYAL PARADE, CHELTENHAM, GLOUCESTERSHIRE, GL50 3AY £375,600 16/12/2022 Flat
ASHFIELD HOUSE FLAT 19 BAYSHILL LANE, CHELTENHAM, GLOUCESTERSHIRE, GL50 3AX £705,000 02/08/2022 Flat
8 FLAT 1 ROYAL PARADE, CHELTENHAM, GLOUCESTERSHIRE, GL50 3AY £354,200 01/08/2022 Flat
THE COURTYARD FLAT 14 ROYAL PARADE MEWS, CHELTENHAM, GLOUCESTERSHIRE, GL50 1SZ £170,000 25/05/2022 Flat
MARCHMONT FLAT 1 PARABOLA ROAD, CHELTENHAM, GLOUCESTERSHIRE, GL50 3AF £565,000 05/04/2022 Flat
MARCHMONT FLAT 4 PARABOLA ROAD, CHELTENHAM, GLOUCESTERSHIRE, GL50 3AF £300,000 01/04/2022 Flat
DOUGLAS HOUSE FLAT 5 PARABOLA ROAD, CHELTENHAM, GLOUCESTERSHIRE, GL50 3AH £280,000 22/03/2022 Flat
10 FLAT 7 QUEENS PARADE, CHELTENHAM, GLOUCESTERSHIRE, GL50 3BB £465,000 23/02/2022 Flat
10 8 QUEENS PARADE, CHELTENHAM, GLOUCESTERSHIRE, GL50 3BB £565,000 11/01/2022 Flat
THE COURTYARD FLAT 8 ROYAL PARADE MEWS, CHELTENHAM, GLOUCESTERSHIRE, GL50 1SZ £380,000 04/01/2022 Flat
9 FLAT 3 ROYAL PARADE, CHELTENHAM, GLOUCESTERSHIRE, GL50 3AY £350,000 15/12/2021 Flat
9 FLAT 1 ROYAL PARADE, CHELTENHAM, GLOUCESTERSHIRE, GL50 3AY £975,000 15/12/2021 Flat
9 FLAT 2 ROYAL PARADE, CHELTENHAM, GLOUCESTERSHIRE, GL50 3AY £325,000 15/12/2021 Flat
3 FLAT B, SECOND FLOOR QUEENS CIRCUS, CHELTENHAM, GLOUCESTERSHIRE, GL50 1RX £230,000 12/11/2021 Flat
THE COURTYARD FLAT 16 ROYAL PARADE MEWS, CHELTENHAM, GLOUCESTERSHIRE, GL50 1SZ £173,000 11/11/2021 Flat

Area average: £447,290 (20 sales)

Capital growth trend

Land Registry outcode average: last 12 months vs 5y and 10y ago (from sold prices).

5y growth -16.5%
10y growth 29.6%

House Price Index (HM Land Registry — official index, not sold-price averages): Cheltenham. Series: Flats and maisonettes. As of April 2026.

1y (index) 1.2%
5y (index) 7.2%
10y (index) 27%

Rental Range

Estimated market rent for Cheltenham. Low = conservative, Realistic = average, Optimistic = best case.

Low £1,124/mo
Realistic £1,249/mo
Optimistic £1,374/mo

Based on Local Authority from postcode lookup → Cheltenham.

LHA (30th percentile) floor for Cheltenham: £798/mo (Apr 2025 – Mar 2026)

Location

Address

Bayshill Lane

Nearby

Nearest stations, universities and amenities (distance from property).

Type Name Distance
Shop Indulge Cotswold Head Spa 0.1 miles
Shop Unknown 0.1 miles
Bus stop Overton Road North 0.1 miles
Bus stop Rotunda 0.1 miles
University Francis Close Hall 0.7 miles
Train station Cheltenham Spa 0.7 miles
Hospital NHS Records Office 0.7 miles
Hospital Estates Workshop 0.8 miles
University Pittville Student Village 1.4 miles
Train station Cheltenham Racecourse 2.0 miles

Street-level crime

Category Count
Anti-social behaviour 4
Drugs 1
Possession of weapons 1
Violence and sexual offences 1
Total incidents 7

Within 1 mile during May 2026. Source: data.police.uk (England & Wales).

Schools nearby

Nearest open schools with Ofsted ratings (England). Closed schools are not shown. Data from Get Information about Schools and Ofsted.

Name Type Distance Ofsted
Cheltenham Ladies' College Other 0.1 miles (No rating)
Gloucestershire Hospital Education Service Other 0.2 miles Outstanding — 30 Nov 2012
Dean Close Airthrie Other 0.3 miles (No rating)
The Catholic School of Saint Gregory the Great Primary 0.4 miles Good — 22 Nov 2023
Christ Church CofE Primary School Primary 0.4 miles Outstanding — 23 Jan 2024

Rental Comparables

Residential lets from OpenRent and Rightmove for the area (same bedroom count). Use to validate rent estimates. Student lets are excluded.

Title Rent Beds Distance As seen on
2 Bed Flat, Rivershill, GL50 £1,850/mo 2 0.16 miles OpenRent
2 Bed Penthouse, High Street, GL50 £2,000/mo 2 0.52 miles OpenRent

Average rent: £1,925/mo (2 listings)

Rent-driven metrics

Based on OpenRent comparables.

Rent ratio 0.35%
Max investor price (0.8%) £240,625
Target investor price (1%) £192,500
Gross yield 4.2%
Cost-to-rent ratio 23.8×
Monthly cashflow £-458/mo 75% LTV, 3.95% APR (5yr fixed), 25yr term
Cash-on-cash ROI -3.4%
  • Rent ratio — Monthly rent ÷ purchase price (1% rule). 1%+ = strong, 0.8–1% = okay, <0.8% = weak for cashflow.
  • Max investor price — Rent ÷ 0.8%; the price at which rent would be 0.8% of price (Stoke-style target).
  • Target investor price — Rent ÷ 1%; the price at which rent would be 1% of price (strong cashflow band).
  • Gross yield — Annual rent as % of purchase price (no costs).
  • Cost-to-rent — Price ÷ annual rent (from OpenRent comparables). Under 14× = strong, 14–16× = acceptable, 17×+ = compressed.
  • Cashflow — Rent minus mortgage, 10% maintenance, £25/mo compliance. Assumes 75% LTV, 3.95% APR (5yr fixed), 25yr term.
  • ROI — Annual profit ÷ cash in (deposit + 4% purchase costs).